TLDR Founders 2025-03-17
Klarna S1 Breakdown 📚, M&A for VC-backed Companies 💰, Talking to Non-users 👋
VC-Backed Companies Taking Advantage Of Slow M&A Market (3 minute read)
While Big Tech companies have dramatically pulled back on startup acquisitions, VC-backed companies have stepped into the void—accounting for over a third of all startup acquisitions in 2024 as they leverage their substantial war chests (29% of all US VC funding) to drive growth through consolidation in a market where traditional exits remain challenging and company valuations are depressed.
How Worried Should We Be About The Economy? (3 minute read)
The economic outlook is getting worse as multiple problems hit at once: consumers can't keep spending more than they earn, job markets are weaker than they appear, businesses are holding back on investments because of trade uncertainty, tech spending is slowing down, and government spending at state and local levels is dropping off—all creating conditions where unemployment could rise significantly even if we don't enter an official recession.
Klarna IPO: S1 Breakdown (6 minute read)
Klarna is going public at a $15-20B valuation—down dramatically from its $46B peak—after turning its first small annual profit of $21M on $2.8B in revenue. The Swedish fintech giant built a massive customer base through its "buy now, pay later" model, funding purchases with $9.5B in consumer deposits thanks to its banking license. While US revenue grew 39% last year, rising credit losses ($495M) and material weaknesses in financial controls raise serious questions. The company is transitioning from pure BNPL into a broader commerce platform with growing advertising revenue, but investors must decide if Klarna is truly a tech platform or just a consumer lender with better marketing.
Why you should consider talking to non-users for UX research (6 minute read)
The incorporation of non-user research alongside traditional user research enhances product development by offering insights into market competition, acquisition strategies, and audience behavior. Engaging with non-users helps identify competitive alternatives and improve marketing channels - heavy users provide valuable feedback on usability and satisfaction. Balancing 70% of research on users and 30% on non-users can yield a comprehensive understanding of both current and potential market opportunities.
10 startups to watch from Y Combinator's W25 Demo Day (5 minute read)
Y Combinator's Winter 2025 Demo Day highlighted startups that focused on AI-enhancing tools rather than creating new AI agents. Standouts included Abundant for agent teleoperation, Browser Use for AI web navigation, and GradeWiz for automating tedious grading tasks with AI. Other notable startups were Pickle for Zoom call avatars and Misprint, a Pokémon card trading platform.
How To Displace An Existing Vendor (4 minute read)
When prospects say "we're locked in a contract," smart salespeople see an opportunity rather than a dead end. The winning strategy starts with confirming genuine pain exists and finding the decision-maker who feels it most acutely. Don't offer cash buyouts—instead, help them downgrade their existing service while introducing yours, or create credits that match their remaining payments. This approach helps decision-makers look smart rather than wrong about their previous choice and turns "call me at renewal" into a business you can close today.
Flags SDK by Vercel (Product)
Flags SDK is a free, open-source library for using feature flags in Next.js and SvelteKit. The SDK sits between your application and the source of your flags, helping you follow best practices and keep your website fast.
Carousel Studio (Product)
Carousel Studio lets you create stunning LinkedIn carousels in minutes with templates, easy customization, and AI-generated content inside Canva.
Zapier Agents (Product)
Zapier Agents lets you create custom AI teammates that work across 7,000+ apps powered by live business data and company knowledge.
How to Build Your Own Software with AI (No Experience Necessary) (6 minute read)
A new course, "Build Your Own Life Coach," will teach how to use AI tools like ChatGPT for personalized software development, even without prior coding experience. The course promises to guide participants through building an AI-powered personal productivity app, starting with no programming knowledge. Enrollment has quickly gained traction, with nearly 150 students already signed up.
Authentication In The Age Of AI Agents (3 minute read)
AI agents are getting better at automating tasks in browsers and on desktops, but they face a roadblock: how do they log into websites and apps? This authentication challenge creates opportunities for startups to build new solutions that let AI helpers work smoothly across systems while keeping user credentials safe and secure.
Building The AI Native Company (4 minute read)
AI is no longer just a feature—it's becoming the foundation of how companies operate. Veteran founders are completely reimagining their businesses with artificial intelligence driving everything from sales calls to customer support. The market is validating this shift too—ServiceNow just dropped $2.85B to acquire Moveworks, while a new AI agent called Manus is turning heads by handling complex tasks that previously required specialized tools.
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