TLDR Founders 2024-02-09

Disney gets into gaming 🐭, Silicon Valley still the place to be 💰, SaaS contracts 💼

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Headlines & Trends

The bar for going public (5 minute read)

The bar for IPOs keeps creeping up. Median stats from 2015-2020 were $200m ARR, 50% YoY growth, and >120% net retention. With an abundance of impressive public SaaS companies from previous vintages, new IPOs will have to prove even more in order to attract attention.

Disney invests $1.5B in Fortnite maker Epic Games (5 minute read)

Disney's goal is to create a gaming universe blending Disney, Pixar, and Marvel properties with others in Fortnite's world. A bold move into an interactive, multi-dimensional 3D world.

Why Silicon Valley is still the most founder-friendly place to raise capital (8 minute read)

To get a term sheet, you need to kiss quite a few frogs. To get several, you need to kiss a lot. SV is the only place in the world that has enough depth, number of investors, and amount of capital to enable founders to shop around for term sheets at scale. This competition amongst investors gives leverage to founders, making the terms they get offered more friendly.
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Strategies & Tactics

Building a usage-based compensation plan for sales (6 min read)

With the increasing popularity of usage-based pricing, it's essential to create a sales compensation plan that is in line with this pricing model. This article provides a structure for developing a sales compensation plan that motivates the sales team to prioritize customer success.

Product Hunt has become pay-to-win, but you should still use it (5 min read)

What does it take to succeed on Product Hunt today? A 6-time PH launching startup shares insights from its latest launch experience, covering how the platform has changed, its results, and tips to optimize your strategy.

How to build a simple growth model (10 min read)

A growth model is a bit like a financial model. It’s something built on a spreadsheet designed to enable you to tweak inputs and see how they impact your growth so you can make better decisions about where you invest your time and efforts in acquiring users. For many early-stage startups, a full growth model is too complex. Here’s a more simple framework to use.
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Tools & Resources

Galileo AI (Product)

Generate interface designs at lightning speeds.

Guide Magnet (Product)

Create beautiful product marketing demos that convert.

Figma To Shopify (Product)

Copy and paste any Figma frame and export to Shopify.
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Miscellaneous

Vercel’s Path to Product-Market Fit (15 minute read)

Guillermo Rauch takes us through his journey building Next.js, an open-source web framework he created, to achieve extreme product-market fit with developer platform Vercel. This article unpacks the lessons he learned turning a passion project into a billion-dollar business.

The state of B2B contracts in 2024 (6 minute read)

Your objective in negotiation is to make each party feel like they’re walking away with a good deal. This article unpacks some essential components of contracts, from terms to tactics around getting that final signature over the line before the end of the quarter.

Insights about the most common terms in SaaS commercial agreements (14 minute read)

You’re a new founder. You’re about to win your first enterprise customer. You send the contract, and they come back with a ton of red lines. What do you do? Read this. This benchmark report is the product of examining 1,000 SaaS commercial contracts in order to benchmark terms. It can help you make better decisions and get your contracts signed faster.
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Quick Links

How repositioning a product allows you to 8x its price (3 minute read)

Growth is far more valuable than lowering costs for most companies. You can likely justify pricing your product significantly higher by repositioning your offering from cost savings to helping your customers grow revenue.

The challenge with user research (1 minute read)

Do you run surveys with your users or ideal customer demographics to get insights? Well, how you build the question set is just as important as how you read the data. Take your time and pine over the words you use.

Adam Neumann is trying to buy back WeWork (1 minute read)

WeWork co-founder Adam Neumann, who stepped down in 2019, is attempting to buy the company out of bankruptcy. WeWork was once valued at $47 billion. It filed for bankruptcy last November, listing debts of over $18.6 billion at the time of filing.
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