OpenAI reports ChatGPT ads spend plateaus

An analysis of U.S. advertising on ChatGPT reveals rapid growth in monthly active advertisers, but total spending remained flat between May and August, causing average spending per advertiser to fall significantly. The market is currently dominated by software-for-work companies and a small group of big spenders, while consumer brands and retail are largely absent. To address advertiser drop-off and measurement challenges, OpenAI is rolling out new visual ad formats and measurement tools. Open article →