Reddit traffic drops 13% after Google AI Overviews

Reddit's traffic declined 13% year over year from October 2025 to October 2026, according to analytics firm Similarweb. CEO Steve Huffman stated that Google's AI Overviews have eaten into search traffic and are not traffic drivers for the site. Despite the search traffic dip, Reddit reported that weekly active uniques rose 16% year over year, driven by the platform's most valuable logged-in users and app users. Open article →