Reddit CEO Says Google’s AI Mode ‘Does Not Drive Traffic’

searchenginejournal.com5 min read

Reddit told shareholders that its search referral traffic dropped by more than 1 million referrals per week on average during October, which CEO Steve Huffman attributes primarily to Google's AI Overviews and AI Mode. Huffman stated that AI Mode does not drive traffic for Reddit or others. In response, Reddit plans to test a logged-in-only version of the site in select international markets this quarter. Open article →

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