Meta reports millions use Muse shopping; retailers see little impact

Despite Meta reporting millions of users activating its agentic AI shopping tool Muse, executives across various industries report insignificant order volumes and low disruption. While financial experts feared widespread subscription cancellations and price wars, companies such as DoorDash, Hilton, and Life Time Group observed little to no impact. Meanwhile, Meta plans to charge businesses transaction fees for Muse-facilitated purchases, prompting varied responses from retailers as some optimize their websites for AI agents while others raise security and credential concerns. Open article →