Analytics has changed. Here's what to do about it

The author argues that modern analytics has changed due to increased data scale, higher costs, and the rise of AI and autonomous agents as both tools and users. To adapt, teams must implement proactive AI analytics agents, connect product data with business and billing metrics, track agent usage, and establish shared verified context to prevent inaccurate self-serve queries. These practices help teams manage software that no longer has zero marginal costs. Open article →