ChatGPT Ads Turns On Automatic Ad Changes By Default

OpenAI is enabling creative enhancements by default for new and existing ChatGPT Ads campaigns, allowing its advertising system to automatically alter ad copy, translate text, resize images, and modify destination URLs based on conversations. Advertisers can opt out through Ads Manager at either the account or campaign level, though the system currently lacks detailed reporting on individual enhanced ad versions. Additionally, OpenAI introduced a multi-image ad format in open beta that utilizes square images with a unified destination URL. Open article →