OpenAI details ChatGPT Ads stack

OpenAI has detailed the ad stack for its ChatGPT chatbot, emphasizing that user intent, context, and conversational understanding are central to its monetization strategy. According to company executives, the system uses a secondary LLM as an orchestrator to read conversation context, filter eligible ads, and place them while prioritizing user trust above advertiser value and revenue. Since its launch earlier this year, ChatGPT Ads has reportedly generated $1 billion in annualized revenue run rate with more than 100,000 advertisers. Open article →