The SaaS apocalypse started in October | Mack Grenfell

The author argues that a genuine downturn in SaaS growth began in October based on benchmarking data from Stripe, which showed widespread contractions across peer groups over $100,000 ARR. The author suggests this sudden shift is likely driven by increased market crowding as AI makes software cheaper to build, making new customers harder to win rather than an increase in customer churn. Open article →