Affle Acquires Perion For $420 Million, Because ‘Synergies’

Affle has agreed to acquire Perion for $420 million in a deal expected to close in early 2027. Executives from both companies describe the transaction as a merger rather than a sale, aimed at combining Affle’s emerging-market mobile performance technology with Perion’s developed-market client base and channel expertise in CTV, DOOH, and retail media. Perion will operate as a wholly owned subsidiary of Affle with CEO Tal Jacobson remaining at the helm. Open article →