Roku exits smart home, stops light bulb sales

Roku is ending its smart home business, halting sales of light bulbs, switches, and other home hardware to refocus on its core streaming platform. The company has cleared out most of its existing inventory, and remaining products have largely disappeared from major third-party retailers. Roku originally expanded into smart home hardware in 2022 using white-labeled devices before introducing its own hardware in 2025, but the shift follows Fox’s acquisition and the realization that smart home products do not contribute to streaming hours. Open article →