OpenAI builds ad business on ChatGPT

The author argues that OpenAI is building an advertising business on ChatGPT to capture high-intent search revenue similar to Google. While OpenAI offers self-service ads and sponsored agents, the author contends that the platform lacks the detailed intent reporting and analytics that advertisers rely on from Google. To compete for paid search budgets, OpenAI must make consumer intent measurable without compromising privacy. Open article →