McKinsey finds most consumers avoid agentic AI purchases

The author argues that breathless predictions of an agentic AI shopping frenzy for the upcoming Black Friday holiday season are overblown. Citing a recent McKinsey study showing that while half of consumers use AI for search, only 14 percent have actually completed a purchase with it, the article suggests that low consumer trust and a preference for retailer-owned checkout technology remain major barriers to widespread agentic commerce adoption. Open article →