Muse for SMBs: Meta's Consumer Agent Potential

The author argues that Meta's Muse consumer agent could become a major platform for small and medium-sized businesses by leveraging Meta's massive user base and connecting with tools like Shopify, QuickBooks, and Stripe. Early usage indicates strong engagement with commerce, with a significant portion of users completing transactions. The upcoming holiday gifting season may provide further insight into the agent's adoption for SMB marketing and sales. Open article →