OpenAI finds ChatGPT ads lag conversion rates

Although ChatGPT handles a significant portion of Google search traffic, its advertising business is still maturing with fewer than half of eligible users in established markets seeing ads. Industry data indicates that advertiser spending is broadening beyond retail into sectors like financial services and software, while the total number of brands advertising on the platform has grown substantially. However, research suggests that paid ChatGPT visits currently generate lower revenue per session and conversion rates compared to Google Search, compounded by ongoing attribution and measurement issues. Open article →