AI agents win tasks by earning user trust

The author argues that across software development, personal assistants, and B2B software, the most critical dynamic in AI adoption is trust rather than raw capability. Systems that earn early trust and are accountable for outcomes are winning tasks, while those that do not risk being bypassed or relegated to invisible backends. The piece highlights that engineering teams trust automated tests, consumers trust specific personal agents with access, and B2B platforms must offer specialized context to retain their customers. Open article →