Tesla winds down Cybertruck production

ft.com2 min read

The author argues that Tesla's Cybertruck serves as a prime example of failing upwards, noting that despite production wind-downs, recalls, and low sales compared to initial predictions, Elon Musk easily pivots to new ventures like the Cybercab and Optimus robot. The piece highlights that while investors largely dismissed the truck as a niche vehicle, the underlying electrical and mechanical technology developed for it continues to benefit future projects while bolstering Musk's hype premium. Open article →