Co-browsing grows in agentic commerce

The author argues that co-browsing represents a major category in agentic commerce by allowing users to share control of web browsers with AI assistants. Unlike headless AI interactions, co-browsing lets users retain enjoyable aspects of shopping and booking while delegating tedious tasks like comparisons. However, this fluid handoff between human and AI blurs traditional definitions of bot behavior, creating challenges for websites attempting to block automated activities without disrupting legitimate transactions. Open article →