Visa study finds AI shopping agents fail 43% of time

A study conducted by Visa instructing 22 different AI agents to purchase everyday items found an overall success rate of only about 57 percent. Agents powered by cutting-edge models from Google and Meta achieved the highest success rates at 82 percent, while others struggled to elicit missing product requirements from shoppers. Visa executives note that agent-driven shopping is still in its early stages, with payment security, product discovery, and legal liability remaining unresolved challenges. Open article →