Welcome to the B2A Economy

The author argues that AI agents are driving a major platform shift from human-centric web traffic to the B2A (Business-to-Agent) economy, wherein agents increasingly discover, evaluate, and execute purchases on behalf of users. Early indicators of this shift include rapidly rising AI-referred traffic and orders reported by platforms like Shopify, alongside surging usage of automated tools across developer ecosystems. Consequently, businesses and infrastructure providers will need to adapt to treat software agents as first-class customers. Open article →