SEO May Be Dead. Shopify Just Paid ~$100 Million for Shop.com Anyway.

Shopify reportedly paid around $100 million for the Shop.com domain name, marking the largest public domain sale on record. The author argues that this acquisition reflects a broader shift away from declining Google search traffic toward direct traffic and owned brand destinations, as AI search features reduce traditional click-through rates for content providers and publishers like Reddit and SaaStr. Open article →