Maia demo fuels bet on agentic commerce growth

The author argues that while agentic commerce is currently overhyped due to nascent technology, friction, and low mainstream adoption, it is massively underhyped regarding the volume agents will drive in the coming months. The piece contends that as browser tools improve, model costs decrease, and mainstream products integrate payment and credential features, agent-driven transactions will surge and convert at higher rates than traditional traffic. Open article →