Claude’s share of UK AI subscription spending quadruples in seven months

According to a study of UK bank and card data, Anthropic’s Claude quadrupled its share of UK consumer spending on AI subscriptions from 7.4% in December 2025 to 29.4% in July. Over the same period, ChatGPT’s share declined from 73.5% to 52.5%, though it still maintained a majority of spending and nearly three in four paying subscribers. Researchers noted that Claude's gains were partly driven by a higher proportion of subscribers paying for more expensive plans costing £80 or more per month. Open article →