Salesforce to acquire Cresta in deal reportedly valued at $2.7bn

Customer relationship management platform Salesforce has announced plans to acquire AI-powered contact centre software company Cresta. According to an individual familiar with the plan, the deal is reportedly valued at roughly $2.7bn. The acquisition aims to pair Cresta's voice agents with Salesforce's agents and service cloud to expand digital support into voice-powered support, with the transaction expected to close in the first quarter of 2028. Open article →