Salesforce to acquire Cresta for $2.7 billion

Salesforce has agreed to acquire AI-powered contact center automation software provider Cresta for $2.7 billion, according to sources. The deal expands Salesforce's customer service business as it faces competition from startups like Sierra and its own recent acquisition of Fin. Cresta was co-founded in 2017 by Sebastian Thrun, Tim Shi, and Zayd Enam out of Stanford University's AI Lab. Open article →