Why You Don’t Want Humans Doing Outbound Anymore

The author argues that B2B outbound sales should be transitioned from humans to AI agents because human-driven sequences at volume lead to severe errors, such as hardcoded stale dates and uncustomized messaging. Drawing on their experience running SaaStr AI with a lean human team and dozens of agents, the author contends that agents reliably read full account records before outreach and effectively screen incoming vendor pitches. Open article →