DevRel Didn't Die, Its Audience Changed

The author argues that the audience for Developer Relations has shifted from human developers to AI agents and non-technical builders, necessitating a new playbook focused on agent experience. Based on personal experiments building products with AI agents, the author contends that products must be designed so agents can discover critical steps like guardrails through tools such as MCP servers and llms.txt files. DevRel professionals must adapt by testing products with agents and non-developers rather than relying solely on traditional human-centric documentation and tutorials. Open article →