Amazon has a secret plan to own the world's product data

According to an internal document reviewed by Reuters, Amazon is developing an initiative called World Product Graph to aggregate comprehensive product data for virtually every item on Earth. The project aims to reduce reliance on Google and Walmart, improve Amazon's own AI-driven search agent Rufus, and position Amazon to capture traffic as AI shopping agents grow. Although an internal PR/FAQ document sets an aspirational release date of October 1, 2027, Amazon stated that drafts and brainstorming documents do not necessarily reflect current plans. Open article →