OpenAI’s ChatGPT Ads scale faces mixed ROI

OpenAI has signed up more than 100,000 advertisers to test its ChatGPT Ads platform, reaching a $1 billion annualized revenue run rate. However, early research and data from enterprise brands suggest mixed advertising effectiveness and return on investment compared with traditional search ads. While some marketers report strong conversion rates or success using full-funnel strategies, others cite challenges with audience targeting and measurement. Open article →