TollBit, Cloudflare roll out AI bot paywalls

The author outlines how Generative Engine Optimization (GEO), WebMCP, and bot paywalls are restructuring the internet to accommodate the dominance of AI traffic. Cloudflare Radar data indicates that bots now account for over 57.5% of web requests. Content publishers are increasingly implementing bot paywalls using platforms like TollBit, Cloudflare, and AWS to monetize AI crawler traffic and recover revenue lost from declining human click-through rates. Open article →