Casey Accidental argues AI makes product copying easier

The author argues that the rise of agentic coding and AI has dramatically lowered the cost of copying startup products and designs, making it easier for competitors and incumbents to clone features before validating demand. While superior taste helps creators build zero-to-one innovations, it no longer provides lasting defensibility, forcing startups to rely instead on distribution, proprietary data, and strong network effects. Ultimately, the author suggests that while AI makes copying a cheaper tactic, it does not guarantee a successful strategy. Open article →