Apple's Flash Storage Suppliers Are Finally 'Getting Their Revenge'
Apple's former flash storage suppliers are capitalizing on a severe memory chip shortage to shift negotiation leverage away from the tech giant. Fueled by AI data center demand, suppliers are no longer subject to the hardball procurement tactics Apple historically used to drive down prices. Consequently, Apple has raised prices on numerous hardware products this year, while its own profit margins on storage upgrades have compressed. Open article →
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