Sequen lands podcast interview on replacing cookies
AI startup Sequen operates a ranking intelligence layer for retail sites, reordering layouts in real time without cookies to personalize the browsing experience. Founded by Zoë Weil, the company generates substantial sales lifts for Fortune 500 customers and unicorn status without using traditional web tracking tools. Weil argues that agentic commerce will handle repetitive logistical purchases while human shoppers continue browsing and relying on generative search optimization. Open article →