The MVP Was a Hack Around a Constraint That No Longer Exists

The author argues that the traditional Minimum Viable Product approach is obsolete because modern engineering tools have drastically lowered the cost of building software. Instead of launching a minimal stub, teams should ship a maximum viable product that solves a customer's whole problem. As AI and better tooling make breadth cheaper, the primary limit for growth shifts from engineering capacity to understanding customer problems and driving product usage. Open article →