Controversy over AI loyalty and disclosures grows

The author argues that debates over whether AI answers should display advertising or affiliate disclosures miss the central issue of user trust. While disclosure labels help protect readers from sketchy sources, the true concern is whether AI agents remain loyal to the user rather than being influenced by commercial kickbacks or platform monetization. As AI agents increasingly handle shopping and tasks on behalf of users, establishing a reliable duty of loyalty and transparency is essential. Open article →