Meta’s Muse agent marks agentic web rise

The rise of powerful large language model agents capable of interacting with the internet heralds a new 'agentic web,' transforming how humans navigate online spaces and challenging traditional business models. While these autonomous agents offer new conveniences like automated appointment booking and shopping, they also threaten advertising-dependent publishers, spark defensive blocking by incumbents like Amazon, and raise concerns about security and control. Experts note that this transition could either empower consumers through bespoke automation or lead to further consolidation within closed platforms controlled by major tech companies. Open article →