David Ellison says Paramount Plus must match YouTube watch time

Major streaming services including Disney Plus, Paramount Plus, Netflix, and HBO Max are introducing swipeable vertical video feeds featuring clips from their catalogs in an effort to boost user engagement and retention. While some services report high user interaction rates with these features, executives remain uncertain whether short-form video will successfully drive longer viewing times or reduce subscriber churn. Analysts also note that monetizing these mobile feeds presents challenges due to lower ad rates compared to traditional television. Open article →