TLDR Marketing 2026-11-10

Most voice apps rent someone else's speech model. Wispr Flow built its own, called Canto, trained for how people actually talk: mid-thought, half-whispered, with Slack pinging in the background.

Tested on 10 hours of real Wispr Flow dictations from more than 2,300 speakers, Canto had the lowest word error rate of every model tested, including Google, OpenAI, AssemblyAI and Deepgram.

For marketers, that means briefs, campaign emails and prompts come out right the first time, including client and brand names from your dictionary. Talk through the draft and get clean, formatted text anywhere you type.

Mac, Windows, iPhone and Android.

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Leadership treated AI as a shortcut, so output expectations rose as headcount fell. Single marketing roles now cover brand, paid media, SEO, email, and even front-end design, often at junior salaries. Fear of layoffs pushes people to say yes to everything, and the reward is more responsibility rather than more pay. Burnout reflects that structure more than a bad fit for the field, so the fix is sharing credit with sales and measuring success beyond short-term ROI.

An analysis of 400+ Google Ads accounts found no significant increase in longer search queries or conversions despite Google's claim that AI Mode queries are three times longer than traditional searches. The findings were consistent across the US, UK, and France, suggesting that AI Overviews and AI Mode activity remains difficult to identify in standard search terms reports. Google may omit low-volume queries or replace actual prompts with approximations of user intent, limiting advertisers' visibility into the searches triggering their ads. As Google reduces keyword-level reporting, paid search is becoming more like paid social, making it harder to understand exactly which queries generate ad impressions and conversions.

A B2B creator media kit should fit on one page and make it easy for brands to justify a partnership. Include a one-line description of your content and audience. Add 90-day performance metrics with analytics screenshots and audience demographics by job title and industry. Link to relevant posts that showcase potential product integrations. Include simple starting rates for posts and videos, plus contact links for all platforms.

Use AI to automate personalized email conversations with customers at key points in the customer journey, including incomplete sign-ups, trial abandonment, reduced product usage, and cancellations. Connect an AI agent to customer data from a CRM or data warehouse, then use lifecycle triggers to send relevant, plain-text emails that ask one simple question and let customers guide the conversation through follow-ups. Configure the agent to respond quickly and use evaluation loops to check responses against company documentation, brand voice, and predefined guardrails before sending. These campaigns can generate reply rates of 20% to 40% while uncovering customer objections, identifying product issues, and recovering potential conversions.

Prioritize creators trusted by their target buyers over those with the largest followings. Find them by checking which creators 10 target-account employees engage with, then vet their comments for actual buyers. Sponsor strong posts as LinkedIn Thought Leader Ads and test Brand Awareness for cold audiences versus Engagement for warm ones. Budget to reach 50% of your target audience twice. Calculate spend using audience size × cost per 1,000 reached/1,000.

Start with one exercise. GrowthX's free playbook gives you a hands-on exercise in every chapter, from mapping the questions your buyers actually ask to deciding what every page on your site needs next.

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This guide walks beginners through using Claude Code to automate video editing without traditional editing software or coding. After a one-time 30-minute setup, users can upload raw footage and have Claude select the best takes, remove pauses, add captions, and more. They can preview contact sheets and style options before rendering, then give timestamped feedback. Claude saves editing preferences as reusable rules, making future videos faster and more consistent.

Clay automates almost every step of its sales process except the conversations themselves, with a person editing and approving each draft before it sends. Accounts get a 0 to 100 fit score built partly from custom research, such as whether 10%+ of headcount works in sales. That score feeds a weekly list of each rep's 5 priority accounts. Follow-up emails are written in each rep's own voice, modeled on what they've sent and said on calls.

Yahoo's research shows that most advertising lift tests lack the statistical power to distinguish profitable campaigns from unprofitable ones, even when they reach millions of people. Its 25 experiments found that the median confidence interval for ROI exceeded 100 percentage points, making it difficult to separate real impact from normal sales fluctuations. Instead of running many small tests, allocate testing budgets to the two or three channels that account for most of your spend, and run larger, longer, repeated experiments. Before launching a test, define its minimum detectable effect and report the confidence interval alongside the estimated lift. Treat results that cannot reliably detect meaningful returns as directional signals, not proof that a channel works.

Only 21% of US social media users follow influencers, about half the rate in the Philippines and Brazil.

A collection of simple AI prompts for copywriting.

Stand out with a human-written resume, a one-minute pitch, and results that show business impact.