TLDR Marketing 2024-11-20

Showcasing a new product? Brands like Google, Pinterest, and Square are leveraging Entropico's unique capability of communicating complex tech and product-focused stories in a human way.

Learn more about how they create effective content and go-to-market assets for Tech, SaaS and AI now.

The DOJ is urging Google to spin off its Chrome browser business as part of antitrust actions following a multiyear case that proved Google's monopoly in US web search. It's also recommending antitrust measures for Google's AI operations and Android platform. Chrome, which controls 61% of the U.S. browser market, is being targeted because it serves as a primary access point for Google Search.

LinkedIn has published its Fall Marketing Jobs Outlook report, which includes survey data from thousands of marketing professionals and analysis of data from the platform. Marketing job postings rose 76% in 2024 compared to 2023, recovering from a prior 42% decline, though B2B postings increased by only 21%. While 91% of B2B marketers are satisfied with their jobs, 55% are open to new opportunities. Rapid changes, especially with AI integration, leave 72% of marketing professionals feeling overwhelmed, and 53% fear falling behind. Collaborative Problem-Solving is a key skill for marketers.

Create ad-specific landing pages and run lead gen ads to capture emails directly. Add sign-up CTAs to your Facebook page and engage users with giveaways, benefit-driven posts, and Facebook Live sessions. Retarget visitors who browsed your product pages with tailored ads, and expand your reach by using lookalike audiences based on your email data.

Duolingo's welcome series focuses on driving user activation through streak reminders and time-efficient lessons. The emails are sent up to twice daily, initially pushing streaks and then offering quick 3-minute lessons to minimize time barriers, with sequences pausing and restarting if necessary. They use emotional appeals and playful messaging to encourage users to return.

Use friendly and lighthearted teasing in social media posts to strengthen customer-brand bonds and increase engagement. Teasing ads are perceived as up to 32.2% more "human" and boost brand connection by up to 22.2%. Brands like Wendy's and Ryanair have successfully used this approach to enhance relatability and engagement without provoking negative feelings. However, antisocial or offensive teasing often backfires, generating negative perceptions 79.5% more than positive ads. The approach works best for playful brands and may not suit conservative or professional industries, as humor risks appearing unprofessional or inauthentic. Pre-test campaigns and avoid sensitive topics to ensure effectiveness.

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Recraft.ai lets non-designers create visuals through an AI-powered toolbox. It offers high-quality text generation, vector art, brand consistency features, and collaborative design capabilities on an infinite canvas.

This tech list highlights 138 honorees across 28 categories, including AI and Data, Space and Telecom, and Health, showcasing innovations from major corporations and startups. It features technologies that demonstrate immediate promise and long-term impact, such as AI for disaster response, wearable exoskeletons for hiking, and ethical supply chain advancements.

Brands participating in trending cultural moments see boosts in visibility, audience connection, and engagement. Examples like Vans and Caseify show how aligning with Gen Z obsessions and internet-driven trends can reignite brand relevance. Staying aligned with trends allows brands to connect with evolving consumer behaviors and maintain cultural influence.

Underrepresented consumers show 30% less engagement with inclusivity-based product lines compared to represented consumers. Skepticism stems from a lack of trust that these products will meet their specific needs, influenced by past experiences of misrepresentation. Demonstrate respect during product development by involving diverse voices and gathering ample feedback to reduce skepticism and improve reception.

Nearly 81% of social media managers worry about burnout and cite overwork, lack of team support, and 24/7 accessibility as key challenges. Despite workloads increasing, only 25% have been promoted, though 50% received an average salary raise of 14% in the past year. Only 2.9% report having a good work-life balance, showing how difficult the always-on nature of the industry can be.

This post shows how to use Photoshop AI's generative fill, text-to-image, and generative expand features to create 4 different B2B ads from one photo.

4 questions to answer on your homepage to clarify your product for prospects.

Instagram's new "reset" tool allows users to clear content recommendations on Explore, Reels, and Feed.