TLDR Marketing 2024-09-17

The influencer marketing industry is set to grow to $24 billion by the end of the year. 75% of respondents have ramped up their content production recently, with 26% intending to allocate over 40% of their marketing budgets to influencer campaigns. Small influencers are preferred, with 44% opting for nano-influencers and 26% for micro-influencers. TikTok, used by 69% of brands, leads as the top channel. Payment methods have also shifted, with 41% of brands paying influencers directly rather than offering free products.

A leaked MrBeast PDF shared on social media reveals how the YouTube creator manages his content teams and ensures viral success. The 37-page document, written informally as a "braindump," highlights key metrics MrBeast cares about, including Click Through Rate, Average View Duration, and Average View Percentage. It explains the impact of thumbnails, titles, and the critical first minute of a video on driving virality. The PDF offers deeper insights into YouTube analytics and provides production advice, such as “never take a No at face value”.

This post shares 5 skimmable ad copy frameworks to increase CTR and ROAS. The Quote + Offer + Benefit structure focuses on a key painful problem that the product solves. The Product + Objection + Eliminator framework starts with a value proposition, followed by bullet points designed to overcome objections.

When planning a digital event, identify your specific goal, which should dictate the event type and how you plan it. Consider alternative digital meeting platforms, such as Gatheround or Goldcast. After the event ends, create a spreadsheet of every attendee and any additional information you have about them. Engage this new list with an event recap, an invite to opt in to your newsletter, and information about other upcoming events. Use tools like Descript or Opus to repurpose event recordings into fresh content for social media.

10 ChatGPT prompts that aren't commonly used. This post includes prompts for analyzing content for EEAT, identifying opportunities for link insertions, and creating a comparison table.

Meta introduced updated ad options for the holiday season, including easier discount code applications, personalized offers, and increased reminder notifications. New site links allow advertisers to drive traffic to multiple landing pages from a single ad, enhancing ad versatility. The updates also include targeted ads for in-store shoppers and holiday tourists based on past engagement and location.

Many writing tools today address specific challenges like distraction and writer's block. iA Writer minimizes distractions, Letterly converts spoken ideas into drafts, and Scrivener is perfect for managing large projects. Etherpad and Lex support collaborative writing and AI-assisted editing.

As businesses mature, market shifts, internal pivots, and competitive pressures can lead to growth stalls. The 3P framework guides companies through three stages: Problem Market Fit, where companies focus on solving a critical customer problem; Product Market Fit, where they narrow their efforts to selling one product to a specific audience; and Platform Market Fit, where they expand their offerings to existing customers through multiple products and GTM motions.

This article shares two examples showing how surprising audiences can drive engagement. YouTuber Nikocado Avocado, known for mukbang videos, revealed his 250-pound weight loss after two years of pre-recording content. This surprise sparked debate, as some enjoyed the reveal, while others felt deceived. Another example involves the Cleveland Guardians Hot Dogs, whose social media team embedded Taylor Swift lyrics in 396 tweets over a year, leading fans to uncover the hidden message. Both cases illustrate how long-term planning and surprises can drive engagement through curiosity and the thrill of discovery.

Having 2,000 redirects has a negligible impact on site performance, while having 10,000+ will increase a website's Time To First Byte (TTFB).

TikTok is hosting a webinar for SMBs on September 26 covering techniques for generating engaging content ideas.