Improve Growth Mindset in your company with a weekly Experiment Review meeting (9 minute read)
Without the Growth Mindset, your company will not have predictable, sustainable, and defensible growth. Creating an internal experimentation program reinforces the Growth Mindset, especially when everyone understands the goal is learning, not nonstop wins. The program should include a weekly Experimentation Review Meeting in which you review results, get feedback, and make decisions. Async rituals, such as experiment-focused Slack channels, are also useful to ensure everyone has visibility into active tests, initial results, and failures.
Candid Feedback About Content Marketing Job Tests (6 minute read)
Companies need to stop requesting free work from job candidates. Some marketers avoid roles requiring unpaid tasks, while others complete assignments only to be ghosted or see their ideas used without credit. Instead of large projects, companies can ask candidates to share highlights of their previous work or discuss anonymized examples of their strategies. They can also compensate candidates for interview assignments, portfolio reviews, and case study presentations.