TLDR Marketing 2024-07-26

This shift raises questions about user response, with ad-tech experts predicting the end of cookies will now be driven by consumer preferences. Google's Privacy Sandbox, intended to replace cookies, has faced scrutiny and mixed results. The details of Google's user prompts and opt-out mechanisms remain unclear, but their impact on third-party cookies could be substantial.

Reddit's new Lead Generation Ads allow Redditors to provide advertisers with key information (such as name and email) without leaving the platform. During beta testing, advertisers across various industries saw improvements in lead quality and campaign performance. Zapier's integration allows advertisers to seamlessly send leads directly into their CRM of choice, automate lead segmentation and outreach processes, and more.

Users go through 5 stages before they become buyers: problem unaware, problem aware, solution aware, product aware, and most aware. This post recommends the types of content to create for each stage in order to drive more sales.

Brands need to personalize their outreach by focusing on individual influencers and their preferences. Combining no-strings-attached and barter deals can offer flexibility while ensuring content creation. Providing influencers with product choices can boost acceptance and posting rates while reducing waste. Seeking usage rights for influencer content helps maximize its value across marketing channels. To prevent devaluing products, brands should manage gifting volume carefully and space out activations with repeat influencers.

This article explores the strategic use of user-generated content (UGC) to enhance brand visibility and boost sales. UGC provides social proof, making it easier for potential customers to relate to and trust a brand. To encourage UGC, brands can create Instagrammable moments, run contests, and engage directly with customers, fostering a sense of community and encouraging more content creation. This approach not only reduces content creation costs but also enhances brand credibility and engagement.

Within the upload flow in TikTok, you can now either choose a frame from the video to be your thumbnail image or tap on the “Upload” option to add your own custom visual for your hero image.

Segmenting SMS audiences can lead to more effective communication and increased sales. Key segments such as VIP subscribers, location-based groups, and those preferring SMS over other channels allow for delivering more relevant and timely messages. This targeted strategy not only boosts engagement but also helps build stronger relationships by addressing specific customer needs.

Engaging with political figures or participating in election-related memes and trends is generally discouraged due to potential backlash. Brands should consider going dark during key election dates to avoid competing with political content. Crisis events also call for pausing brand content, as it won't succeed during times of public distress. Decisions on when to resume posting should be based on public sentiment.

Without the Growth Mindset, your company will not have predictable, sustainable, and defensible growth. Creating an internal experimentation program reinforces the Growth Mindset, especially when everyone understands the goal is learning, not nonstop wins. The program should include a weekly Experimentation Review Meeting in which you review results, get feedback, and make decisions. Async rituals, such as experiment-focused Slack channels, are also useful to ensure everyone has visibility into active tests, initial results, and failures.

Companies need to stop requesting free work from job candidates. Some marketers avoid roles requiring unpaid tasks, while others complete assignments only to be ghosted or see their ideas used without credit. Instead of large projects, companies can ask candidates to share highlights of their previous work or discuss anonymized examples of their strategies. They can also compensate candidates for interview assignments, portfolio reviews, and case study presentations.

Simple but profound quotes about marketing from "Simple Marketing for Smart People."

Rewrite your LinkedIn profile with bullets, take out the corporate speak, and include a CTA as if you're the product.

An interview with the Founder of DZ, an “unlimited” marketing agency that's on track to pull in $10 million this year.