TLDR Marketing 2024-07-23

Google announced it will no longer phase out third-party cookies in its Chrome browser, citing the need for more comprehensive solutions that balance user privacy and industry requirements. This decision comes after multiple delays and feedback from advertisers and regulators indicating that the transition was more complex than anticipated. Instead, Google will implement a new system that allows users to make informed choices about their web browsing privacy settings.

Amazon and the Better Business Bureau have filed a joint lawsuit against a site that is allegedly selling fraudulent positive reviews on Amazon product pages and Better Business Bureau profiles to “bad actors”.

Direct traffic to a landing page to match it with the audience seeing the off-site message. This increases the likelihood that visitors will be educated and primed by the landing page content to purchase the product. Traffic can be sent to a product-specific landing page or product page if the user is searching for a specific item or model number. This creates a seamless customer journey and moves shoppers through the funnel.

GTM planning pitfalls include mathism, which over-relies on numerical analysis, and incrementalism, which stifles innovation with cautious steps. Departmentalism creates silos and undermines customer-centric strategies, while growthism prioritizes short-term gains at the expense of sustainable growth. Idealism results in unrealistic plans disconnected from current realities. This article presents 3 frameworks to address and overcome these issues: MOVE, CAT, and the 8-Pillar GTM Operating System.

The Summer of SEO is a free email series that includes tips and insights to get you real results. Topics covered include category page SEO, audience & keyword research, link building, and more. Each email will feature insights from multiple SEOs. The series is sponsored by Screaming Frog and launches on August 1st.

77% of shoppers specifically seek out websites with ratings and reviews before they commit to a business or product. Companies should reach out to customers to ask if they'll provide positive feedback to use on the website. Start by asking customers a series of questions to gather valuable information, rather than leaving it up to them to write the testimonial from scratch. This article provides a 5-point testimonial template that can be filled in with the information gathered from the questions.

Meta's ad-free subscription service in Europe is facing regulatory issues as the Consumer Protection Cooperation Network finds it misleading. The service, designed to let users opt out of ads and data tracking for a fee, has been criticized for pressuring users and lacking clear information. The EU Commission has ruled that the plan does not comply with the Digital Markets Act, and Meta must address these concerns to avoid potential fines.

Brands like Graza and Fishwife are standing out with vibrant, Instagram-worthy packaging that breaks from past minimalistic trends. While visually striking designs can capture attention, blindly following trends may not foster long-term brand loyalty. Instead, successful brands focus on unique storytelling, understanding their audience, and differentiating themselves from competitors.

A list of 12 in-person SEO meetups taking place in the US, London, Singapore, India, and more.

Rand Fishkin from SparkToro shares his POV on why clicks and attributions are dying.