Use LinkedIn's Thought-Leader Ads to Boost Organic Posts and Reduce Cost per Result (3 minute read)
You will get more impressions and results for your money if a LinkedIn ad has a lot of engagement in the form of likes and comments. First, make an organic post that addresses the problem that your business is supposed to solve and also offers a narrative that gets engagement. It may take multiple tries to find the post that captures people's imagination and inspires the kind of comments and engagements you're looking for. The following day, edit the post to add in a call-to-action and a couple of lines about your service or product. Finally, boost the post with Thought-Leader Ads. This can help you achieve more affordable ad impressions, as well as a higher conversion rate due to the social proof.
How to improve your voluntary churn (6 minute read)
Reducing churn should be the top priority for every team at scaling-stage companies β particularly for subscription businesses. Involuntary churn is when a customer's renewal payment fails, while voluntary churn is when a customer leaves on purpose by canceling. Important voluntary churn metrics include volume of βauto-renew OFFβ users, volume of βauto-renew back ONβ users, timing of cancellation, cancellation reasons, and take rate of discount/pause offers. To address voluntary churn, use a single-choice survey to determine the reasons, pay attention to how quickly it happens, offer a one-click option to turn auto-renew back on, use discounts in the cancellation flow, offer a pause option, and show what will be lost by downgrading.