TLDR Marketing 2024-04-30

OpenAI is securing licensing deals with publishers like the Financial Times to incorporate their content into ChatGPT. This raises legal questions about copyright infringement and fair use in AI-generated content. It's unclear if even a one-time payment for obtaining AI training data is sufficient. This could potentially invert the media industry for writers, audio and video producers, and more.

Meta's Threads app has rolled out a bonus program for creators. The program incentivizes creators to generate content that meets specific criteria such as minimum post views and adherence to copyright regulations. By offering financial incentives, Meta aims to boost engagement on Threads and potentially attract creators from other platforms, leveraging the popularity of Instagram to promote cross-platform usage. Creators must adhere to stringent guidelines, ensuring that their content aligns with Threads' policies and standards.

Early-stage brands should focus on hiring for execution rather than trying to build a full-stack content marketing team. If you outsource content production, ensure that the SEO and content strategy stays in-house. Consider outsourcing SEO strategy once your company reaches scale. Be prepared to address questions about AI and programmatic content from executives when presenting SEO strategies.

Custom 404 pages can improve the user experience by helping users find what they need and are an opportunity to reflect your brand. This article walks through 3 methods to create a custom 404 page in WordPress, including the Theme File Editor, Page Builder, and 404 Page Plugins. It also includes best practices for 404 pages and examples from real brands.

Deel went from 0 to 270,000 visits per month and grew revenue to $295M ARR in 4 years. The brand created over 278 glossary pages for topics relating to its product, which altogether generate 45K visits per month. Deel leaned into international SEO, with language-specific subdirectories and a different content strategy for each region. The brand also optimizes for featured snippets, resulting in over 40K featured snippets.

A curated collection of hand-picked Meta and LinkedIn ads from brands like Typeform, Gong, and Webflow. A breakdown for why each ad works is provided when you click into each individual ad.

The Publisher Research Portal, created by the ad-tech consulting group DeepSee, aims to be like SimilarWeb for advertisers. It is designed to enhance transparency in ad tech by evaluating publisher quality, providing advertisers with insights to optimize programmatic advertising strategies and mitigate ad fraud and waste.

Memory, a new feature in ChatGPT, is now available to all ChatGPT Plus users. The feature allows ChatGPT to recall personalized information when responding to user queries. It can be turned on or off in settings. It's unclear whether or not OpenAI owns the data users ask the bot to remember or whether the company can use the remembered data for its own purposes, such as to train its models. This feature is not currently available in Europe or Korea.

This article discusses how Google Ads operates a $100 billion annual revenue machine and breaks down its growth product model and execution. It delves into the role of growth teams in guiding product development and go-to-market strategies, emphasizing the significance of aligning incentives and leveraging machine learning algorithms for both short-term gains and long-term success.

As rewatch podcasts like "Office Ladies" and "Fake Doctors, Real Friends" continue to captivate audiences with their behind-the-scenes content and nostalgic appeal, brands are seizing the opportunity to leverage nostalgia bait campaigns. Brands can drive engagement and foster long-term loyalty in an increasingly competitive market by tapping into consumers' emotional memories and creating authentic connections.

An infographic showing how to incorporate rhythmic styles into your content to guide audience responses.

Meta is hosting a virtual event on June 6th that covers business messaging innovations on its social apps, helping brands discover how to create more personal and interactive conversations.