TLDR Marketing 2024-04-26

This report covers 10 insights into the preferences, attitudes, and buying behaviors of Gen Z. With Gen Z being the largest demographic group in the US, even a small segment of this population can significantly impact brands. This group tends to be renters and faces challenges in home ownership, shaping their purchasing behaviors. Social media heavily influences their shopping habits, with loyalty driven more by personal values and influencers' opinions than brand identity. They also prefer mobile-first experiences and expect seamless digital customer experiences from brands.

NetLine has released an updated annual analysis of B2B content consumption and demand, drawing from 6.2 million first-party content registrations. User demand for gated B2B content rose 14.3% year-over-year, so marketers shouldn't shy away from it. Brands should give leads some space initially, as users take an average of 31.2 hours to consume content after requesting it. Case studies resonate with high-intent prospects, as these users are 78.5% more likely to pull the trigger on a purchase within the next 12 months.

This article shares five expert-backed strategies for improving pricing. From breaking down prices to enforcing purchase limits, each strategy is designed to tap into the psychology of consumer behavior. Strategies covered include avoiding round numbers and reframing "free" offers to enhance the perceived value of your products or services.

Magazinesdirect.com, a subscription purchasing website, found from user research that visitors didn't trust the website. In particular, users didn't believe that the site was the official publisher of the magazines they wanted to purchase. The brand tested adding a dynamic tagline beneath the site logo that was unique to each individual magazine landing page. Instead of ‘A Future Publishing Company', the tagline read “The official publisher of [Magazine Name]”. This resulted in a 15% increase in conversions and a 28% increase in revenue.

This article shares 7 tips on leveraging Pinterest for both organic brand awareness and paid acquisition. Recency isn't a large factor in Pinterest's algorithm. You don't need to post a certain amount of times per week to be seen. Bulk uploads work just as well. Optimize the Pins you do have by writing useful descriptions with keywords your target audience searches for and adding alternative text. Include keywords in the Pin's title or image file name. Use Pinterest Trends to see what keywords or topics drive traffic for your competitors. These could be as niche as colors, styles, types of infographics, etc. Lastly, add your products to Pinterest as product Pins. These are shoppable from within the platform.

A collection of witty 404 pages to serve as inspiration for copywriting, plus a simple process to create your own.

This guide provides marketers with a 7-step template for crafting productive responses to negative reviews. The recommended approach emphasizes emotional intelligence and constructive solutions, not seeing the reviews as a personal attack. When handled professionally, negative reviews can humanize your brand, validate positive reviews, and even boost profits, as demonstrated by success stories from Zero Bounce, Capsule, and Thankbox.

Flynn Slicker got her job at Letterboxd by shooting her shot after the brand reposted one of her viral TikToks on Twitter. In this interview, she shares her experience in the role and the development of the content strategy. From developing a successful TikTok strategy to maintaining an intentional Twitter presence, her experiences offer valuable lessons on cultivating a strong online presence.

Counter-positioning is when you choose an enemy that helps customers understand your difference and positions your brand as the obvious alternative. BMW positioned itself as the “ultimate driving machine” and contrasted itself against Mercedes by calling its product the “ultimate sitting machine.” Mercedes was known for its comfort so BMW reframed that strength as weakness. This campaign enabled BMW to grow U.S. sales from 13,000 cars per year to 90,000 per year.

Tools to create presentations, social media posts, digital postcards, resumes, and more.

Instagram is working on Experiment Mode for Reels, while LinkedIn is testing premium company pages and letting users add a custom “subscribe to newsletter” button.

Work on building email lists and optimizing websites to create multiple revenue streams that don't rely on any single social media platform.