TLDR Marketing 2024-04-12

The marketing industry is grappling with the rise of "made for advertising" (MFA) websites, which lure visitors in with clickbait headlines and then inundate them with ads. Despite industry warnings and efforts to block MFA sites, they continue to prevail, underscoring the challenges of defining and mitigating such platforms' impact. Marketers must weigh the risks of poor user experience and inflated ad costs against the potential benefits of wide-reaching ad placements.

Despite AI advancements, the pull channel of search, whether through LLMs or traditional blue results, remains essential. There is an ongoing need for SEO champions who understand how to integrate AI tools into their workflows to anticipate changes. This blend of human expertise with AI capabilities enables marketers to deliver exceptional results and maintain relevance in the competitive online arena.

Commercial emails promote commercial goods or services, while transactional emails facilitate already agreed-upon transactions or update customers about ongoing transactions. Optimizing transactional emails without violating CAN-SPAM involves keeping designs minimal, only including recommended products based on purchased items, and adding an opt-in message to make it easier for a user to hop on to your email list.

This is a deep dive into how to use humor to grow your product. People tend to think more highly of brands that use humor because it creates a sense of mutual understanding, can be motivating, and helps them stand out. There are 4 places where brands can leverage humor in growth strategies: in marketing, within the product, during the sales process, and internally. The article covers 10 specific opportunities to inject humor, which include 404 pages and confirmation pages.

The “Plus 20% Content Strategy” advises marketers to improve social media engagement by analyzing content performance and adjusting strategies incrementally. By focusing on content that exceeds the median by 20% and doubling down on its production while cutting underperforming content, marketers can enhance engagement gradually.

Running customer surveys is an effective and low-cost way to keep up with customers' attitudes and satisfaction. However, it is not always easy to get enough feedback to draw insights. This article shares 10 good examples of customer survey campaigns, including projects from Mailchimp, HermanMiller, and Think with Google.

This piece shares 5 ways for CMOs and marketing leaders to better support social teams. It highlights the importance of trusting the expertise of social teams, asking curiosity-driven questions, and defining social media's position in the marketing funnel. Every CMO should host a 30 minute meeting every month where the social lead provides a trend report on how content is performing overall and how the team plans to pivot in the upcoming months to address algorithm shifts. This creates a positive narrative that the CMO respects the social team's position and expertise.

The Head of Influencer Marketing at Wix outlines 5 steps the brand uses to source influencers organically. First, search directly on social media platforms using niche keywords. Next, look for videos with a minimum of 10K views, look at the creator's bio for a match, and watch 2-3 most recent videos to ensure the quality of sound and visuals are decent. Lastly, check whether the creator's email address is shared or if DMs are open. This process can be time-consuming, but it helps the brand vet quality influencers that have long-term potential better than any other tool.

The top 1% of landing pages have an outcome-based headline, only one offer, and multiple social proof layers.

NBCU's $1.2 billion in ad sales, driven by innovative formats and interest in advertising during women's sports events, signifies a potential record-breaking year.

New research shows the best way for brands to connect with the bilingual Hispanic audience on TikTok is through mixed-language ads that use both Spanish and English.