Does Your Business Really Need a Marketing Stunt on April Fools’ Day (4 minute read)
Many businesses feel pressured into tapping into every holiday without having a specific reason. It’s important to build an annual cultural calendar and choose the moments that are most relevant to your brand and audience. While small businesses may lack the resources of larger corporations, they can still leverage psychological tricks like emotional attachment and brand association to showcase their brand in a new light during holidays like April Fools’ Day.
The Future Of User Research: Expert Insights and Key Trends (8 minute read)
The demand for user research is growing as brands face uncertain times and aim to mitigate risk in their strategies. Non-researchers, such as marketers and product designers, are increasingly conducting user research. This research democratization results in a greater impact on decision-making. New AI tools are allowing teams to scale their user research by automating analysis, transcription, and other tasks.
How to scale your subscription app on Meta Ads (3 minute read)
This post describes an optimal Meta Ads account design for a US-focused subscription app. The account foundation is built on Manual App Ads and all ad sets use bid caps. Trial conversion tends to be low for younger audiences, so users ages 18-24 are excluded on an account level and there is limited spend on users aged 25-34. To reach the goal of targeting older audiences, the account prioritizes Facebook Feed as the top placement, followed by IG Feed for scale.
How Liquid Death Became a Social Media Sensation with Edgy, Absurdist Marketing (3 minute read)
Liquid Death’s absurdist, anti-corporate persona has redefined the boundaries of social media. By positioning water as an alternative to alcohol in music venues and bars, the brand has connected with a counterculture audience drawn to its edgy, provocative imagery and messaging. Liquid Death’s multifaceted social content strategy prioritizes traditional high-quality video ads with user-generated content, influencer collaborations, and behind-the-scenes glimpses over overt advertising.
New GTM Benchmark: 56% of companies missed revenue goals (3 minute read)
Benchmarks show that more than half of companies fell short of their revenue goals last year, suggesting that companies should immediately invest in marketing and sales to avoid a soft performance in 2024. Companies have been struggling to predict pipelines accurately and accelerate sales cycles. The trend was observed across various business segments and is expected to continue throughout the year.