TLDR Founders 2026-09-21
AI benchmarks 📊, PostHog self-driving 🔄, app growth 📈
New ICONIQ Benchmarks | AI-Native Metrics Are Insane... (5 minute read)
A board member sends you a chart of startups reaching $100 million in recurring revenue in a few quarters. Are you supposed to build next year's plan around that? ICONIQ's Pacesetter Index starts with selected AI-native companies, primarily from its own portfolio, then singles out the strongest performers. That's a much narrower group than the top quarter of all startups. Before using those numbers as a target, compare company size and how much cash each business spends to grow. The chart may show a pace you want without showing a bill you can afford.
Charts of the Week: So Many Apps, So Little Time (10 minute read)
One of the effects of AI code generation tools has been the proliferation of code. This has led to a pronounced spike in the number of apps. However, while supply may have increased, demand has a life of its own. For the most part, no one is really using these new vibe-coded apps. Building successful apps has always been more than just generating the code.
6-7 loops we use every day to make PostHog self-driving (10 minute read)
A bug report often starts a second conversation. What were you doing? Where did it break? Can you make it happen again? PostHog connects feedback submitted inside the product to agents that investigate and propose fixes. In one example, an investigation report arrived within five minutes, followed by a proposed code change eight minutes later. Other workflows investigate error spikes and inspect session recordings. Each step passes its findings to the next, reducing how much someone has to reconstruct before they can start fixing the problem.
The new battleground in GTM (9 minute read)
Someone who loved your product moves to a new company. You could send the same congratulations-and-pitch email they'll get from everyone else. Or you could bring up what they actually accomplished with your product and ask whether they're tackling something similar in the new role. One workflow here waits a month before making that approach. Another reopens lost deals when the original obstacle changes, such as a budget or executive. The reason to reach out comes from what happened in the account, rather than how long it's been since the last email.
B2B marketing misses the mark with developers. Try B2D instead (Sponsor)
Developers are different. They don't evaluate, communicate, or convert like typical B2B buyers. That's why you need a distinct B2D motion to get their attention.
Litebox is the GTM agency for devtools companies that want to focus on building. They build brands, sites, and strategies for the most skeptical prospects.
Book a callOpening access for developers to build Muse connectors (1 minute read)
Meta has opened access for developers to build Muse connectors. Developers bring the API, and Muse handles the agent, browser, and the context. To create a connector, developers need to describe the connector to Meta and explain how users will use it. The submission will be reviewed for functional, security, and legal requirements and complete end-to-end testing. Once approved, users will be able to find the connector on Muse. Meta's editors will review connectors for featured placement.
AX (GitHub Repo)
AX is a high-throughput, declarative orchestrator that runs billions of autonomous agent workloads in a cluster. Users declare an agentic task with workspaces and gateway specifications, and AX sandboxes it, wires up its workspace, fences its network, and helps run it at scale. It runs on top of Agent Substrate and feels similar to using Kubernetes.
People First Equity Plans (12 minute read)
An employee can earn stock options and still be unable to afford exercising them. Athyna designed its equity plan around that problem, setting aside 20% of the company and granting restricted stock units rather than options employees must purchase. Its plan combines time-based vesting with a liquidity event before shares transfer. Everyone receives a grant, including interns, with amounts varying by role and seniority. The company also walks employees through what they own, what happens if they leave, and how future fundraising changes their percentage.
Who Controls Your Startup? Why Governance Matters from Day One (12 minute read)
You can own a large share of your company and still lose your job in one board meeting. That happened to Zenefits' cofounder CEO: removing him did not require a shareholder vote. Figma offers a different example, with its cofounder holding roughly 9% of the equity but just over half the voting power. This guide separates ownership, voting rights, and board control. When reviewing a term sheet, work through who appoints each director, who can replace them, and what happens to those rights in the next round.
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