TLDR Founders 2026-09-18

Harness margins πŸ€–, AI kingmakers πŸ‘‘, Mercury Books πŸ“Š

Dreamforce promised an agentic CRM. Lightfield has already built it (Sponsor)

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Headlines & Trends

The New Kingmakers (2 minute read)

Pulley, a Carta rival, is shutting down (2 minute read)

The Harness Margin Opportunity (3 minute read)

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Strategies & Tactics

Inside 12 months of AI search experiments (8 minute read)

Why would someone pay for your app when AI does it for free? (16 minute read)

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Tools & Resources

Mercury Books (Website)

Column is releasing four new products (3 minute read)

Reimagining advertising with AI (4 minute read)

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Miscellaneous

Why Does Your Team Think You're a Worse Manager Than You Do? (4 minute read)

How to Raise Venture Capital Chapter 1: The Speed Run (13 minute read)

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Quick Links

Maximizing Return-on-Feedback (5 minute read)